UX DESIGN • CONTENT DESIGN • IA
Developing the Style Guide, creating the Information architecture and content strategy, and leading the team of 5 designers.
UX DESIGN • RESEARCH • CONTENT DESIGN
Optimizing the onboarding experience by simplifying the sign-up flow, reducing the drop-off rate, and improving successful account creation.
PRODUCT DESIGN • UX RESEARCH
Redesigning an affiliate-based e-commerce platform, enhancing usability and visual appeal, leading to an increase in user engagement and improved navigation efficiency.
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